These types of special results aren’t either all good or all bad. What kind of information you’ll see with these can vary a lot, but it can include thumbnail images, ratings information, number of reviews, and things like calorie counts for recipes. In addition to the flashy snippets and visuals on the top of and alongside the page, for some searches, you’ll also see rich results in the list of links. When you click on these, they open the page where the video is hosted for you to watch (usually on YouTube) More often, you see video thumbnails alongside links in the search results. In these cases, you can click to watch the video on the search results page without navigating elsewhere. Videos don’t show up as featured snippets that often, but for some searches they do. Obviously, these aren’t spots you can capture with SEO, but you can pay for them with Google AdWords if you want an easy way to stand out in the SERPs. Sometimes they even include additional helpful information like that a product comes with “free shipping” or is for “in-store pickup.” They include images, pricing information, ratings information and the name of the business. These rich ads sometimes show up above the other results and sometimes to the side. While ads have always been a part of Google’s search results, many searches now include ads that provide visuals and the same kind of rich information that increasingly shows up in natural results. There you can find the link to the website. When you click, you go to an expanded result for the location you clicked on, with a larger map of other relevant results. Note that these listings don’t provide links directly to the website of the business or other location listed. The results below the map usually include an address, ratings information, photos, contact information, and business hours (if relevant). In either case, you see a map that has several locations marked with red pins, with three locations listed below below it.
Sometimes the map cluster shows up below other ads and results, and sometimes it’s at the top of the results page. The map snippet comes up anytime a search term suggests to Google that you’re looking for something you’d be likely to go to a physical location for. And sometimes, you’ll see a number of “People Also Ask” options, which open up their own featured snippets. Sometimes, the information that’s pulled shows up in a bulleted or numbered list. Commonly it’s a little bit of text and an image pulled from the webpage with the link below. These show up in a few different formats.
That means that you can be number one in the list of links below, without being the first link people see on the page. This information is pulled from the text of a webpage, which is linked right below the answer. These are featured snippets, sometimes called instant answers. When you search a simple question in Google, you’ll now often see a box above the other search results that includes the text that answers your question – right there on the results page, so you don’t have to navigate away to get the information you need. Some of the main ones that website owners should be aware of are: These special results can take a lot of different forms. Here’s a basic rundown of the main things you need to know about all those special search results dominating the SERPs. But it means less if your link is pushed down below several other types of content and information, instead of just other links.Įveryone with a website should therefore be paying attention to what these changes mean for your site’s visibility. If you care about your website’s SEO, then you should care about how the search engine results pages (SERPs) look – being one of those links on the first page used to be the end-all be-all goal of SEO. Where once there was a list of links (some of the ones up top paid for), there’s now a mix of links, images, text boxes, maps… lots of types of information in different forms, all taking up space on the main search results page. If you use Google much (and most of us do), you’ve probably started to notice a real change in the search results.
What Are Google Rich Results and How Do They Affect SEO?
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